After decades of strong growth, sales growth at the world’s second-biggest fashion retailer has slowed over the past couple of years amid tougher competition.
“A month is far too short a period over which to assess how sales are developing,” H&M said in a statement. “Instead, sales development should be viewed over a longer period of time, such as over a season or a quarter.”
H&M has published monthly sales data for more than a decade, albeit leaving out like-for-like figures since 2014.
A fund manager who declined to be identified said less information was never good.
“This shows how frustrated they are that the market has lost confidence in the company. The fundamental problem is not monthly data, it’s the...