UK shoppers turn to own-label food as inflation bites, research shows

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UK shoppers turn to own-label food as inflation...
 © CyprusMail 2022
British shoppers are increasingly choosing own-label products to help counter surging inflation, according to research by NielsenIQ that showed overall supermarket spending down on a year ago when COVID lockdown measures were in place.

Sales of branded grocery products fell by 5.1 per cent in the four weeks to March 26, while sales of own-label, or private-label, products created for chain stores were down 1.9 per cent, the market research company said.

The share of sales for own-label products rose from 52.4 per cent to 53.2 per cent compared...


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Article automatically added to our system on Tuesday, April 5, 2022

UK shoppers turn to own-label food as inflation bites, research shows


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