Organised by the Cyprus-branch of International Association for the Promotion of Women of Europe (AIPFE), the workshop will be facilitated by communication, branding and online marketing expert Andrea Solomonides (photo).
It follows last week’s workshop on political campaigning, again organised by AIPFE, which is aimed at supporting all potential candidates regardless of political parties and personal beliefs.
Participants also included women who wished to become more politically savvy, as well as political analysts and journalists.
And one of the messages sent to hopefuls is that they must have a deep understanding of how the political system works and how it is different or similar to other countries.
In addition, candidates must select their campaign team wisely as each team member reflects on the ethos of the candidate.
The workshop also featured former candidates who shared their experiences and advised on how to tackle campaign challenges.
In addition, funding and rules of contact came under the microscope and views were exchanged on how best to use modern communication tools such as social media.
Tips were also given on public speaking and effective communication of campaign messages.
“Nowadays, social media are an effective combination of a business card, CV and cover letter. Voters turn to the candidate’s social profiles for information that will help them to better understand the candidate and his/her intentions,” said Solomonides.