EU Court of Justice ruling gives halloumi a boost

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EU Court of Justice ruling gives halloumi a boost
 © CyprusMail 2020
The European Court of Justice has overturned a ruling that a Bulgarian cheese called BBQloumi can be registered with an EU trademark after an appeal filed by the Halloumi Foundation in Cyprus.

The court ruled that the name BBQloumi may be similar enough to halloumi that buyers could be tricked into thinking BBQloumi products come from Cyprus.

The trademark fight is part of a broader campaign by Cyprus to protect its cheese from competitors by getting the EU to give it special status as a geographically protected cheese made only on the island.

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This article was automatically added to our system 6-3-2020

EU Court of Justice ruling gives halloumi a boost


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