Puma commemorates ‘black power’ salute in US market push

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Puma commemorates ‘black power’ salute in US...
 © CyprusMail 2020
Puma is launching a campaign to mark the 50th anniversary of US sprinter Tommie Smith’s black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad featuring a modern-day activist for racial equality.

Nike saw a jump in sales after its advertisement with American footballer Colin Kaepernick, who began kneeling during the US national anthem at NFL games in 2016 to protest against police shootings of unarmed black men – a gesture that has drawn the ire of President Donald Trump.

Puma’s #REFORM campaign...


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This article was automatically added to our system 12-10-2018

Puma commemorates ‘black power’ salute in US market push


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Article Tags: commemorates, black, power, salute, market,