Adidas curtails Chelsea shirt deal, lifts profit forecast

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Adidas curtails Chelsea shirt deal, lifts...
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Adidas AG is ending its shirt sponsorship deal with English football side Chelsea six years early as part of a shift to partner with fewer clubs, prompting the German firm to raise its full-year profit forecast.

Chelsea, who won the Premier League title last season, have had a poor run of form which means they will not compete in European football next season under new boss Antonio Conte.

Adidas has poured cash into football deals as it fights to retain its leading position in the sport in the face of increased competition from Nike as well as...


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This article was automatically added to our system 11-5-2016

Adidas curtails Chelsea shirt deal, lifts profit forecast


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Article Tags: adidas, curtails, chelsea, shirt, lifts, profit, forecast,