The campaign, within the hypermarket’s Corporate Social Responsibility...
With the above message, which wishes to state the importance of happiness in children, Alphamega Hypermarkets and the Karaiskakio Foundation announced the beginning of their new campaign, which will see the former financially support the latter’s goal to create a diagnostic and research centre for childhood cancer. The two organisations invite the shopping public to add a spring in their step while playing with a yo-yo, a timeless classic toy symbolic of the innocence and carelessness of children.
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