Under the leadership of Theo Paphitis, Boux Avenue has become one of the fastest growing retailers in the UK.

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Under the leadership of Theo Paphitis, Boux...
 © Parikiaki 2018
Since its inception in 2011, the company has grown its sales to reach £44.4 million and built a credible nationwide presence, with 29 UK stores and 14 international stores opened.

The business has also redesigned its website with smartphones and tablets in mind.

Boux Avenue originally launched as an online business and witnessed impressive growth from the outset, but even Theo had to admit that the platform had grown tired.

“Our original platform was robust, but with the fabulous growth that we’ve had it really started creaking at the seams, so we had to go to the next stage in...


Under the leadership of Theo Paphitis, Boux Avenue has become one of the fastest growing retailers in the UK.


The contents of this article including any associated images are © Parikiaki 2018

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